This is a Guest Blog Post from my friend Andre Averbug, a serial entrepreneur, writer, and Brazilian Jiu-Jitsu (BJJ) practitioner. Here’s the link to the post on his Blog site: https://entrepreneurshipcompass.com/2023/04/13/mat-to-market-jiu-jitsu-lessons-for-entrepreneurs/
As I found myself gasping for air beneath a sweaty, 220-pound training partner, a sudden epiphany struck me: Brazilian jiu-jitsu (BJJ) and entrepreneurship, two great passions of mine, share a lot more in common than I had thought. As a BJJ practitioner and serial entrepreneur, I’ve learned invaluable lessons from the mat that I try to incorporate into my professional life.
Risk-taking and Embracing the Unknown
In BJJ, you’re constantly facing uncertainty, whether it’s a new opponent, a vulnerable position, or a high-stakes competition. The same happens in the often-merciless world of entrepreneurship, where market conditions, competitors, and consumer preferences are always in flux. To succeed, you must learn to take calculated risks and embrace the unknown. It’s about stepping out of your comfort zone and charging headfirst into stormy waters.
Take, for example, the story of Peloton. When the founders started the company, they were entering a highly competitive fitness market, dominated by established players like gyms and traditional workout equipment manufacturers. They took a risk with their unconventional idea of combining fitness equipment with on-demand classes and ventured boldly into uncertainty. Today, Peloton is a household name and a game-changer in the fitness industry. This willingness to take risks and venture into uncharted territory is a hallmark of successful entrepreneurs.
Leverage and Strategy: The David and Goliath Principle
As smaller BJJ practitioners can attest, technique, strategy, and leverage are vital to overcome larger opponents. Similarly, in business, you’ll often face well-established goliaths dominating the market. The key to success? Outmaneuver them with agility, innovation, and resourcefulness. David didn’t defeat Goliath with brute force, he did it with a cunning strategy and a well-placed stone. In entrepreneurship, as in BJJ, it’s not always the strongest who win, but those who can adapt and leverage their strengths in the most effective way.
Consider the story of Wise (formerly TransferWise), a fintech startup that entered the money transfer market, dominated by heavyweights like Western Union and traditional banks. Instead of competing head-to-head with these giants, they leveraged a unique peer-to-peer transfer technology, transparent pricing, and a focus on customer experience to carve out a niche for themselves. Through smart strategy and leveraging their unique strengths, Wise became a disruptor in the industry and has revolutionized the way people send and receive money across borders.
The Power of Persistence and Patience
In BJJ, progress is slow and arduous. You’ll endure countless defeats and setbacks, but each one is an opportunity to learn and grow. The same holds true for entrepreneurship. No one becomes a titan of industry overnight. It takes time, dedication, and resilience to learn from your mistakes and forge a path to success. Embrace the grind, because every failure is a steppingstone to triumph.
Take the story of Slack, the popular team collaboration platform. Before Slack’s success, its founder Stewart Butterfield had endured multiple failed ventures, including a gaming startup called Glitch. However, instead of giving up, Butterfield and his team learned from their mistakes and pivoted, turning a small internal communication tool they had developed for Glitch into what we now know as Slack. Their persistence and patience in the face of setbacks led them to create a multi-billion-dollar company that’s become an essential tool for businesses worldwide.
Humility and Camaraderie: No One Succeeds Alone
BJJ has a unique way of humbling even the cockiest individuals. It teaches you to appreciate the skills and knowledge of your peers and mentors and you learn about the importance of growing together, as a team. You and your teammates literally share sweat and blood. Entrepreneurship is no different. Surround yourself with a solid team and create an environment of camaraderie and mutual growth. No one has all the answers, but together, you can tackle challenges that come your way.
Think about the success of Canva, the user-friendly graphic design platform. The company’s achievements, including simplifying design for millions of users and expanding its product offerings, would not have been possible without a team of dedicated designers, engineers, and support staff working together towards a common goal. By fostering a culture of camaraderie and collaboration, Canva has been able to democratize design and become a leader in its industry.
Adaptability: The Art of Pivoting
If there’s one thing you learn quickly in BJJ, it’s that the unexpected is always lurking around the corner. One moment, you’re in control, the next, you’re desperately defending a submission. Adaptability is crucial both on the mat and in the boardroom. Learn to pivot when faced with unforeseen obstacles and seize opportunities as they emerge. Staying agile and responsive to change can mean the difference between success and failure in the world of startups.
The story of Zoom is a prime example of adaptability in action. The company began as a video conferencing solution, competing with giants like Skype and Cisco Webex. However, as the world faced the COVID pandemic and remote work became the norm, Zoom pivoted to address the increasing demand for reliable video communication tools. Today, Zoom is a household name and has become an essential tool for businesses, schools, and families around the world. Had Zoom not been adaptable and responsive to change, it’s likely they would not have experienced the meteoric rise to success they enjoy today.
As a BJJ practitioner and entrepreneur, I can attest to the transformative power of these lessons. They’ve made me a more confident risk-taker, a better strategist, and an adaptive learner. So next time you’re grappling with the challenges of the business world, remember these insights from the mat. Embrace the lessons of Brazilian jiu-jitsu into your entrepreneurial journey — perhaps even by diving into a BJJ gym yourself.