This is the first in a 4-part Guest Blog post series by Sarah Polk, Chief Marketing Officer at Chief Outsiders.
In 2020 and beyond, the notion of leadership has been indelibly changed. No longer is it adequate to rule from 30,000 feet, to remain at arms lengths from strategies, and unable to touch tactics with a 10-foot pole.
Leadership from a distance, in a time when distance is not just a suggestion, but a mandate, can strike a critical blow to a company that is already likely still trying to divine its direction in a pandemically-impacted landscape.
Buying habits, like it or not, have been forever transformed. Going forward, people will consume differently, express their preferences in new and unforeseen ways, and likely exhibit a great deal of caution in how they part with their almighty dollars.
Thus, today’s CEO and C-suite must be more dialed in than ever – hands-on, consumer focused, and action-oriented – if their company is to find the proverbial pot of gold at the end of a rather discolored rainbow.
Indeed, an engaged CEO is one that is able to command his or her enterprise toward a horizon of explosive growth while not forgetting those who supported the journey. Leaders must be able to engage at the customer level, encourage team members, and rally investors and stakeholders in promoting the grand vision.
If done correctly, this new and enhanced level of engagement can also have a remarkable impact on both tangible and intangible measures. Gallup found that top-performing leaders reduce turnover by 59 percent, experience 41 percent less absenteeism, find 40 percent fewer quality issues, notch 20 percent greater sales productivity, and, yes, 21 percent more profitability.
So, how can you refocus your energies and intentions on the task of reaping the maximum rewards for your product or service?
In my experience working with CEOs and private equity firms, I’ve found that the barriers to C-suite success have been surprisingly simple. Rather than undertaking a lengthy journey toward reinvention, I’ve found that most CEOs can retool for growth by making some simple, yet purposeful, changes to their leadership style.
In future blogs in this series, I will shed more details on the seven steps to success that the most effective CEOs have embraced.
These steps include:
- Passionate, Energetic, and Decisive Leadership: Exuding a level of confidence that can be infectious across the organization, creating loyalty and the ability to row in the same direction.
- Knowledge is Power: Diving into the detailed information most companies are collecting about competitors, targets, trends, and market news, and using this information to make more effective decisions.
- Embracing the Competitive Advantage: Identifying what it is that makes the company special and serving as a figurehead and voice of reason in playing up these advantages.
- Hiring Talent and Setting Them Free: Serving as a key cultivator of human resources, the top performing CEOs obtain the best talent for the job – and then get out of their way.
- Creating Like No Other: Cultivating messages, go-to-market strategies, and other product communications that break the mold, and break through.
- Measure, Measure, Measure: Taking a keen interest in the analytics that are resulting from legacy activities and being unafraid to pivot on the fly to fine-tune and improve.
- Celebrating Success: Making sure that the team understands how appreciated they are for the efforts they’ve invested to supporting positive outcomes.
Ready to forge a new, enthusiastic sojourn toward profitability and growth? Read the next post in this series.
I’d love to hear from you. How have you been changing your management focus in these uncertain times?
With deep senior level management and marketing expertise, Sarah leads businesses through international expansion initiatives, difficult transitions, mergers, acquisitions, and turnarounds. Adept at recognizing growth opportunities, strategic positioning, creative conceptualization, new product launches, and brand management, she builds and expands extensive marketing departments to maximize ROI and shareholder value. Also skilled at product marketing, she works with engineering teams to craft products that meet the market’s needs. With an ability to inspire and lead cross-functional global teams, Sarah builds productive, long-lasting business relationships.