This is a Guest Post from CONNECTpreneur Coach and partner, Ines LeBow of Enterprise Transformation Solutons.
Every. Word. Counts.
So does every second during your funding pitch to potential investors. On average, you’ve got less than three minutes to make your case before your audience gives a mental thumbs-up or thumbs-down on your business idea.
Do the Math
If you’re looking to raise $1 million in seed funding, a pitch deck with 10 slides averaging 55 words per slide puts the value of each word at $1,818. For $10 million in Series A funding, each word is worth more than $18,000. For $55 million in funding, each word is worth $100,000.
Packing more words and details into your pitch isn’t going to make it more appealing or more valuable to your audience. The opposite occurs: it actually devalues the most important information. In essence, you end up burying the treasure.
Some of the most successful people have harnessed the power of words to vault themselves to prominence in their respective fields:
- Rick Rubin, 8x Grammy Award Winner: “There’s a tremendous power in using the least amount of information to get a point across.”
- Dianna Booher, Prolific Author and Communications Expert: “People aren’t likely to be influenced by a message they can’t remember. Be clear, concise, and clever.”
- Frank Lloyd Wright, Renowned Architect: “Lack of clarity is the No. 1 time-waster.”
- Rudyard Kipling, Nobel Prize-Winning Author: “Words are, of course, the most powerful drug used by mankind.”
Be Epically Focused
Investors want your presentation to be brief and on point, but they also want to hear an epic story. Remember, these are people who listen to dozens of pitches each week that are too long, too boring, and too scattershot in their approach. They want you to draw them in and dazzle them with a narrative that is clear, concise, and compelling. So inspire them, inform and educate them, and, most importantly, connect with them.
To start shaping your epic story, consider what prompted the idea for your product or service and what inspired you to start your company. Weave these concepts into a vivid movie trailer-like story that elicits excitement, emotion, and eagerness for what comes next, with the investor playing a starring role in the production.
Funding Pitch Opportunity
If you are an entrepreneur looking for funding and would like to present to potential investors through CONNECTpreneur, please reach out to me.
For more on funding success, here are links to some recent posts I’ve written on the topic:
To learn more on how to stand out with an epic fundraising story, contact me for a complimentary consultation by phone at 314-578-0958 or by email at firstname.lastname@example.org. You find her on LinkedIn Profile at www.linkedin.com/in/ineslebow or her ETS website at www.transformationsolutions.pro.